Sabotage Escape
To generate excitement for the re-release of Black Sabbath's album ‘Sabotage,’ Sony BMG recognised the potential of a digital escape room as a unique and engaging way to connect with fans worldwide. With his experience in delivering high-quality online games, David emerged as a logical partner for the project.
Overview:
10-minute online experience
Puzzles themed around the songs and lore of the album Sabotage
Designed to encourage campaign engagement with the hashtag #SabotageEscapeRoom
Featured by The Rolling Stone
Promotional trailer property of Sony BMG Music Entertainment
“David's expertise in game design and understanding of what makes an engaging online experience made him an invaluable asset to the project.
He bought our ideas to life in a way that far exceeded expectations.”
— James Meadows Director UK Marketing BMG Rights Management